SMART Innovation Network for New Generation Enterprises

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Stuttgart Media University PP6 weblogo HdM

Welcome to the World of Media

How are books printed? How is information archived and documented? What does “communication” mean? How are virtual worlds created? What happens behind the scenes in TV studios? What is important in the design of packaging and how does advertising actually work? Students at Stuttgart Media University are concerned with these and many other questions.

PP6 photo HdMSince the 1st September 2000, Stuttgart Media University has brought together the combined know-how of the former University of Printing and Media, an educational institution with more than 100 years of tradition, and the University of Librarianship and Information whose history reaches back to 1942. 15 Bachelor’s degree programmes and 6 Master’s degree programmes, a part-time MBA, and a doctoral programme, Stuttgart Media University covers a broad spectrum of media expertise: from printed media to electronic media, from media theory to media production, from media design to making media available.

At Stuttgart Media University, more than 4.000 students learn in modern lecture theatres as well as in workshops and studios, at printing machines or behind the camera. Exciting practical projects in the University’s laboratories or in cooperation with partner companies complement theoretical knowledge and scientific working methods. Approximately 10 percent of the students run their own business or work as freelancers

The Startup Center offers Entrepreneurship Education Modules for all faculties, organizes Summer and Winter Schools for startups/company’s succession and developed an international management and entrepreneurship simulation competition for students which is running the fourth year.


Stuttgart Region PP5 coat of arms

The City of Stuttgart ranks among the most important economic locations in Germany. The Stuttgart Metropolitan Region with a population of more than 3.5 million attracts numerous regional and international companies. It is also Germany´s leading export region. Compared to other economic locations, Stuttgart and the Stuttgart region are perfectly positioned, also relating to growth, employment, purchasing power and investment and the great diversity of innovative fields of research.

The high tech industries are the key industries of the city of Stuttgart as well as that of the entire region. Numerous products which are manufactured here are identified with a long tradition, innovation, excellent quality and outstanding success. Behind this success are global players such as Daimler, Porsche, Bosch, Kärcher, and a multitude of SMEs which are successful competitors in global markets. PP5 Photo Stuttgart Thereby, the companies located in the Stuttgart region contribute to the excellent international reputation enjoyed by the city of Stuttgart. Stuttgart’s economy is well known for its competencies in the fields of mobility, aerospace, mechanical engineering, financial services, IT, media, health, and tourism. 

Stuttgart’s innovative excellence is reflected in a number of research fields, new green technologies especially, development of new materials, sustainable environmental and energy technologies, IT and communication.

However, Stuttgart is not only synonymous with premium quality in high tech, but also with the highest standard of culture, lifestyle and quality of life. An exciting cultural environment with e.g. the famous Stuttgart ballet, a wide spectrum of sports and leisure activities as well as the surrounding countryside with its woods and vineyards make Stuttgart a very attractive place to live and work. And this is why 170 nations enjoy living in Stuttgart.


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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF.


© Europa Büro des Stadtschulrats für Wien, Auerspergstr. 15/42, 1080 Wien, Tel. no. (+43 1) 52525 77085, Fax. (+43 1) 403 44 27. Mail:; Stadtschulrat für Wien, Wipplingerstraße 28, 1010 Wien, Tel.: +43 (1) 525 25-0, [01.09.2004], DVR: 0064131;

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